Client
Online Design Brief
Services
Brand Identity, Web Design, Packaging Design,
Year
2021
Main Squeeze is a new healthy, tasty and organic juice brand that’s marketed towards health food stores. I wanted to do a modern twist on a groovy 1970s inspired type and design. The 1970s birthed a generation of people interested in connecting with earth while protesting pesticides, over-consumption and violence. With a design that reflects this decade, I chose a vibrant green and orange color palette that also resembles the popular avocado greens and burnt oranges of the 70s.
